TL;DR

Senior Associate - Campaign Management (Pharma): Spearheading end-to-end paid media and digital marketing strategies for pharma and life sciences brands with an accent on regulatory compliance and complex stakeholder segmentation. Focus on managing multi-channel campaigns, optimizing search and social performance, and supporting clinical trial recruitment efforts through data-driven insights.

Company

Indegene is a technology-led healthcare solutions provider focused on enabling organizations to be future-ready through innovation and customer obsession.

What you will do

  • Design and execute comprehensive digital marketing and paid media strategies for pharma clients.
  • Manage social media profiles and search engine marketing across platforms like Meta, LinkedIn, Google Ads, and Bing.
  • Ensure all campaign materials comply with strict MLR (Medical/Legal/Regulatory) standards.
  • Analyze campaign performance using advanced analytics tools and provide transparent reporting to clients.
  • Collaborate with content teams to create materials for clinical trial recruitment based on trial protocols.
  • Contribute to RFPs and new business proposals to help drive growth and win new clients.

Requirements

  • Minimum 7 years of hands-on experience managing paid media campaigns on social and search platforms.
  • Proven experience working in digital marketing agencies servicing pharma clients or within a life-sciences organization.
  • Deep understanding of the pharma product lifecycle, from clinical trial phases to market expiration.
  • Proficiency with platforms like GA4, Sprinklr, or similar social listening and reporting tools.
  • Strong background in managing end-to-end social media handles, including compliance and moderation.
  • Excellent communication and project management skills to coordinate multi-channel campaign delivery.

Culture & Benefits

  • Global fast-track career growth opportunities within a high-speed environment.
  • Mentorship provided by industry-leading professionals in the healthcare technology sector.
  • Strong culture of entrepreneurship, innovation, and empathy.
  • Commitment to an inclusive and diverse workplace with equal opportunity employment.