As the Operations Business lead for Baskin Robbins Canada, this roleis responsible forleading the strategic growth, operational excellence, and brand consistency across Canadian franchise operations. The position drives performance in sales, profitability, digital execution, and net unit growth, while serving as the primary liaison between the brand and Canadian franchisees.
The Operations Business lead oversees a portfolio of Canadian Franchisees, working with them to set and exceed performance goals in same-store sales, profitability, digital sales execution, customerexperienceand network expansion. This role is responsible to support the development of the strategic direction of Baskin Robbins in Canada, coaching franchise teams to deliver a consistent brand experience and enable a sustainable, scalable growth.
RESPONSIBILITIES:
Strategic Leadership for Canada -Support the Director of International Business (Canada) with all aspects of BaskinRobbins operationsand business planningthroughout Canada, ensuring alignment with brand standards and corporateobjectives. Act as the primary point of contact for Canadian franchisees and internal stakeholders.
Franchise Performance Management-Achieve operational and business performance goals for Canadian franchisees, including same-store sales growth, profitability, and digital sales execution
Annual Planning & Business Reviews -Facilitate annual planning and business reviews with franchisees to assess performance,align onfuture goals, and develop actionable plans for growth and operational excellence
Net Unit Growth Strategy -Develop and execute strategies for net unit growththroughout Canada, including market planning, franchisee readiness, store capex, real estate and coordination with development and construction teams
Digital Sales Execution -Drive adoption and performance of digital sales channels, including mobile ordering, delivery platforms, and loyalty programs. Partner with cross-functional teams tooptimizedigital initiatives and ensure franchisee alignment and executional excellence
Data-Driven Coaching -Analyze performance data to guide franchisee actions, provide strategic coaching, andmonitorand strengthen performance against commitments
Development & Remodel Oversight -Support franchisees in remodeling and new restaurant development, ensuring alignment with construction teams and operational specifications, as well as executing within the targeted timelines
Cross-Functional Collaboration -Coordinate and influence internal teams (e.g., marketing, training, supply chain, IT, design & construction, finance) to support franchisee initiatives and ensure consistent brand execution.
Marketing Execution -Partner with Field Marketing to support national and regional campaigns, product rollouts, and local marketing strategies.
Operational Evaluations -Conduct restaurant evaluations as needed to ensure compliance with brand standards andidentifyopportunities for improvement.
Training Coordination -Collaborate with Field Training to ensure franchisees receive the necessary support for onboarding and ongoing development
Budget Management-Ensure responsible use of G&A expenses within established parameters
Administrative Excellence -Complete all administrative responsibilities ina timelyandaccuratemanner
EDUCATION
Minimum: High School Diploma or GED
Preferred: 4 yr degree
EXPERIENCE
Minimum: 10+ years in multi-unit operations or supervisory management
Prior leadership experiencerequired; experience in Canadian market preferred in QSR, consumer packaged goods or retail.
SKILLS & COMPETENCIES
Required :
- Strong communicationand interpersonal skills
•Strategic planning and execution
•Data analysis and decision-making
•Relationship-building and influence
•Adaptability and problem-solving
•Self-motivated and organized
Preferred :
- Deep understanding of restaurant operations
•Financial and business acumen
•Strategic coaching and consultation
•Compliance and brand stewardship
•Innovative thinking and creativity
- Experience with digital platforms and sales optimization
DECISION MAKING AUTHORITY
Operateswithin established policy guidelines with limited independent decision-making authority.
NO DIRECT REPORTS
TRAVEL REQUIREMENTS
Must be willing to travel across Canada to support franchisees based on business needs.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.