TL;DR

Digital Marketing Specialist (Benelux): Growing brand awareness and market share in the Benelux region with an accent on creating and localizing high-quality content tailored to the Dutch-speaking audience. Focus on understanding customer engagement, developing original Dutch content, and implementing SEO best practices.

Location: Remote from Spain

Company

Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide.

What you will do

  • Gain a deep understanding of customers and prospects, finding new ways to engage them across all marketing channels.
  • Develop original content in Dutch, including blog posts, customer stories, PR, articles, ad copy, and marketing emails.
  • Create compelling campaigns for high-impact interactions to drive awareness and conversions.
  • Localize existing English content into Dutch, ensuring cultural relevance, accuracy, clarity, and consistency.
  • Implement SEO best practices in all written content to improve organic search rankings and drive website traffic.
  • Establish and report on metrics to refine the performance of marketing initiatives, focusing on closed deals and retention.

Requirements

  • Minimum of 3 years of copywriting experience, preferably in the fitness industry.
  • Native-level proficiency in Dutch with excellent writing and editing skills.
  • Proficiency in English is required for effective team communication.
  • Strong understanding of the fitness industry, including current trends and terminology.
  • Ability to produce error-free, grammatically correct content adhering to brand guidelines.
  • A knack for creating compelling and engaging content that resonates with the target audience.
  • Ability to manage multiple projects simultaneously and meet deadlines.

Nice to have

  • Familiarity with content management systems (CMS), SEO tools, and basic HTML.

Culture & Benefits

  • Remote working from Spain with provided home office setup and hardware.
  • 23 paid vacation days per year.
  • Access to the Virtuagym Health Program, including video-on-demand workouts and meditation.
  • Opportunity to work from abroad (within Europe) for up to 12 weeks a year.
  • Unlimited access to on-demand coaching with psychologists via OpenUp.
  • Many opportunities for personal and professional growth within the company.
  • A fun, healthy, and international work environment with over 35+ nationalities.
  • Flat hierarchy with room to take ownership and have your voice heard.
  • Organized Virtuagym sports events and awesome company events.