TL;DR

Partnership Marketing & Demand Generation Manager (SaaS): Designing and executing marketing initiatives to generate demand and pipeline through strategic partnerships, content creation, and GTM strategies. Focus on turning collaboration into tangible leads and revenue across South Africa & SADC, balancing day-to-day execution with strategic thinking and data-driven optimization.

Location: Onsite in Johannesburg, South Africa, focusing on the South Africa & SADC (English-speaking) regions.

Company

At Factorial, we’re building the leading business management software for companies of all sizes, centralizing key workflows across HR, finance, and operations to free teams from manual processes.

What you will do

  • Create and execute partner marketing acquisition strategies to support regional business and revenue objectives.
  • Build and deliver co-marketing plans with key partners, driving online and offline demand generation through events, webinars, content, and joint campaigns.
  • Lead partner Go-To-Market (GTM) initiatives across South Africa & SADC, aligning with regional priorities and sales goals.
  • Identify, shape, and roll out high-impact initiatives to expand reach and pipeline via partnerships.
  • Empower partners by creating and delivering compelling marketing materials, playbooks, and ongoing support.
  • Analyze campaign performance using data to optimize initiatives and uncover new growth opportunities.

Requirements

  • English expert, additional regional languages are a plus.
  • Experience in B2B Digital Marketing, ideally in SaaS or tech.
  • Experience working on partner or co-marketing initiatives (content, events, GTM, demand generation).
  • Understanding of how marketing supports sales and revenue.
  • Strong collaboration skills, both internally (Sales, Partnerships, Marketing) and externally (partners, agencies).
  • Comfortable with fast-paced environments, testing, iterating, and learning from results.

Nice to have

  • Makes marketing feel human, practical, and useful.
  • Takes ownership without needing constant validation.
  • Organized, proactive, and solution-oriented.

Culture & Benefits

  • High growth, multicultural, and friendly environment.
  • Alan private health insurance.
  • Wellhub for healthy life (gyms, pools, outdoor classes).
  • Save expenses with Cobee.
  • Language classes.
  • Breakfast in the office and organic fruit.
  • Pet Friendly office.