TL;DR

Product Marketing Manager (Fintech): Driving global product marketing strategies for payment card and fintech solutions with an accent on market positioning, value proposition development, and go-to-market execution. Focus on leveraging AI-enabled content creation, coordinating global campaigns, and driving regional marketing initiatives across Central Europe and the UK.

Company

Giesecke+Devrient is an international technology group and traditional family business providing integrated security technologies in digital security, financial platforms, and currency technology.

What you will do

  • Define and execute global product marketing strategies for business domains aligned with the company brand.
  • Develop customer segmentation, value propositions, and go-to-market strategies for payment products.
  • Create high-quality marketing assets, including case studies and articles, utilizing AI/LLM tools for efficiency.
  • Collaborate with corporate communications and regional teams on PR, LinkedIn initiatives, and global messaging.
  • Design and coordinate global customer events and webinars, supporting regional implementation.
  • Monitor market and competitor trends to optimize product positioning and messaging frameworks.

Requirements

  • 5+ years of experience in product marketing, specifically within a B2B context.
  • Proven background in content marketing, social media management, and digital marketing.
  • Professional level of English (written and spoken) is required.
  • Strong LinkedIn experience with an active personal presence is mandatory.
  • Experience in the retail banking, payment, or fintech industry is a significant advantage.
  • Ability to drive cross-functional projects in an international environment.

Nice to have

  • Relevant experience in Sales or Business Development.
  • Existing expertise in using LLM tools for advanced content generation and market analysis.

Culture & Benefits

  • Role within a stable, long-standing international technology group with over 170 years of history.
  • Opportunities to work on global products impacting the lives of billions.
  • Environment that prioritizes trust, cooperation, and digital innovation.
  • Collaboration with diverse regional teams and global business units.