TL;DR

SEO Content Manager (iGaming): Coordinating, producing, and SEO optimizing high-class content for top-performing sports betting websites with an accent on editorial planning and content strategy. Focus on performing keyword studies, analyzing KPIs, and providing SEO insights to improve Google rankings.

Location: Hybrid work model based in Paris.

Company

Better Collective is seeking an SEO Content Manager for their international team focusing on sports betting and iGaming products.

What you will do

  • Coordinate content production and create editorial plans for top websites.
  • Optimize content for SEO and perform keyword studies to develop user-group strategies.
  • Create new content based on business and market priorities.
  • Manage freelance writers, proofread their work, and provide feedback.
  • Monitor KPIs (rankings, traffic, conversion) and market changes.
  • Collaborate with business development, CRO/UX teams, and ensure technical performance.
  • Provide SEO insights to improve Google rankings.

Requirements

  • Fluent in English and Spanish (written and spoken).
  • Minimum 3 years of relevant experience in a content or digital marketing role.
  • Strong SEO editing skills and a flair for proofreading.
  • Proven insights in analyzing with marketing tools (keyword studies, Analytics, Search Console).
  • UX sensibility in web products.
  • Experience with WordPress CMS.

Culture & Benefits

  • Competitive salary and benefits package.
  • Hybrid work model.
  • International work environment.
  • High responsibility job with opportunities for innovation.
  • 12-month fixed-term contract.