TL;DR
E-Commerce DTC & Performance Marketing Intern: Supporting online sales activities for a renowned makeup brand with an accent on e-merchandising, promotional offers, and new product launches. Focus on analyzing website traffic, optimizing acquisition strategies through paid and non-paid channels, and improving customer engagement and retention.
Location: Hybrid in Paris, France. This role requires balancing remote and office-based work.
Company
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.
What you will do
- Manage e-merchandising by monitoring KPIs and identifying cross-selling opportunities.
- Set up promotional offers and prepare new product launches using Shopify.
- Lead website content updates and support the deployment of global e-commerce projects, including UAT phases.
- Analyze website traffic and customer behavior across paid (Search, Social, Display) and non-paid (SEO, CRM) channels.
- Assist in tracking and optimizing paid media campaign performances and support CRM & email marketing execution.
- Collaborate on content updates to align with SEO best practices and assist in audience segmentation.
Requirements
- Strong analytical skills.
- Well-organised and rigorous.
- Master English and French on a near native level.
Culture & Benefits
- Hybrid flexible working model (Omni-Working) promoting work-life balance.
- Competitive salary matching knowledge and experience.
- Meal vouchers and public transportation refunds up to 50%.
- Work in a fast-paced, diverse, and international environment within the beauty industry.
- Equal opportunities employer fostering an open, inclusive, and diverse workplace.