TL;DR

Sports Partnerships Marketing Manager: Defining and delivering co-branded, performance-driven marketing activity across the annual calendar. Focus on building strong partner relationships, leveraging first-party data to define partner marketing strategies, and identifying opportunities for media innovation to drive sales and performance.

Location: London, England, United Kingdom. Flexible, hybrid working model.

Company

The Very Group is the team behind digital retailer Very with a purpose of helping families get more out of life.

What you will do

  • Define joint business plans, event plans, and marketing strategies with partners.
  • Build strong relationships with global brand partners, evolving interactions from transactional to strategic long-term partnerships.
  • Maximise partner investment through data-led pitches and identifying opportunities for innovation.
  • Build best-in-class briefs, delivering on high-impact, high-performing creative.
  • Apply strong data literacy to translate first-party data and post-campaign analytics into actionable insights for partners.
  • Monitor campaign effectiveness by tracking key metrics and collaborating with campaign activation teams to optimise campaigns.

Requirements

  • Proven experience in combining first-party insights with creative thinking to build commercially successful propositions.
  • Deep experience in Sports marketing is required, with a strong understanding of the sports audience and category trends.
  • Broad base of retail media and marketing experience across the full funnel.
  • Experience in building high-value, collaborative relationships with global sports brands and external agencies.
  • Strong stakeholder management skills and solid financial acumen.
  • Expertise in delivering best-in-class creative execution.

Culture & Benefits

  • Flexible, hybrid working model.
  • Inclusive culture and environment.
  • £1,000 flexible benefits allowance.
  • 30 days holiday + bank holidays.
  • Bonus potential (performance and business-related).
  • Up to 25% discount on Very.co.uk.

Hiring process

  • 1st stage - An informal 30-45 minute video call with the hiring team.
  • 2nd Stage – A one-hour formal task-based interview.