TL;DR

Client Lead (Media): Coordinating and managing media campaigns for assigned clients with an accent on strategic planning, cross-functional collaboration, and the adoption of AI-driven marketing technologies. Focus on building innovative communication strategies, managing budgets, and driving client growth through data-backed recommendations.

Location: Hybrid role based in Milan, Italy

Company

WPP Media is a global, AI-driven media operating unit of WPP, specializing in creative personalization, data intelligence, and innovative media investment solutions.

What you will do

  • Define and execute innovative communication strategies using cutting-edge agency tools and AI technology.
  • Manage assigned brand budgets while identifying new growth opportunities and meeting key performance indicators.
  • Coordinate daily collaboration across strategic, digital, technology, and commercial internal functions.
  • Conduct advanced competitive analysis to provide data-driven strategic recommendations.
  • Support the Client Director in high-level project development and fostering team talent.
  • Ensure seamless delivery of media plans in compliance with corporate guidelines and client requirements.

Requirements

  • 8-10 years of experience in strategic media leadership or client management within the media industry.
  • Fluent English (C1) is mandatory.
  • Strong strategic and commercial acumen with experience in Pharma or FMCG sectors preferred.
  • Demonstrated expertise in the digital, tech, and martech landscape.
  • Proven ability to negotiate, advocate for client interests, and drive business growth.
  • Capacity to manage complex, multi-stakeholder projects using an Agile approach.

Culture & Benefits

  • Access to global WPP and WPP Media networks for professional growth and learning.
  • Comprehensive benefits including medical, vision, and dental insurance.
  • Competitive group retirement plans and significant paid time off.
  • Supportive culture with employee resource groups, team celebrations, and mental health awareness days.
  • Collaborative environment that values diversity, inclusion, and creative connection.