TL;DR

OOH Manager (Media): Developing and executing innovative Out-of-Home media strategies that drive client success with an accent on market dynamics, advanced planning tools, and strong client relationships. Focus on formulating strategic insights, optimizing media mixes, and managing campaign performance across traditional and Digital OOH (DOOH) platforms.

Location: Istanbul, Turkey. Hybrid approach with teams in the office around four days a week.

Company

WPP Media, part of WPP, is a global media collective providing cutting-edge media intelligence and data solutions to leading brands.

What you will do

  • Monitor Turkish and global OOH market dynamics, industry data, and emerging trends (especially DOOH advancements).
  • Develop creative, data-driven OOH media strategies and plans aligned with target audience analysis and campaign objectives.
  • Evaluate client briefs and make strategic media selection decisions considering location, demographics, and brand objectives.
  • Manage OOH campaign go-live processes, conducting final checks, ensuring quality standards, collaborating with suppliers, and coordinating operational processes.
  • Build strong, trust-based client relationships, deeply understanding business objectives and providing strategic consultancy.
  • Develop detailed OOH campaign budgets, meticulously calculating all cost items, performing budget tracking, and optimizing costs.

Requirements

  • Bachelor's degree in Communications, Marketing, Business Administration, or a related field.
  • Minimum 4-6 years of experience in a similar Manager or Senior Specialist role within a media agency or the OOH media sector.
  • In-depth knowledge and expertise in OOH market dynamics, media types, legal ownership verification, measurement metrics, and DOOH technologies/trends.
  • Excellent analytical thinking, problem-solving, strategic planning, communication, presentation, and persuasion skills.
  • Strong client focus, relationship management, supplier management, and negotiation skills.
  • Proficiency in English is preferred.

Culture & Benefits

  • Invests in employees to help them do their best work and encourages continuous growth within global WPP Media & WPP networks.
  • Offers competitive medical, group retirement plans, vision, and dental insurance.
  • Provides significant paid time off, preferential partner discounts, and employee mental health awareness days.
  • Adopted a hybrid approach, with teams in the office around four days a week.
  • Committed to fostering a culture of respect in which everyone feels they belong and has equal opportunities to progress.