This is a production-focused web design role. Designers work directly inside Popmenu’s
proprietary web builder to deliver ready-to-launch client websites. The role blends visual design
with light front-end styling using HTML and CSS to ensure responsiveness, accessibility, and
polish. This is not a software engineering role, no JavaScript frameworks, application
development, or from-scratch builds. Success in this role comes from strong design judgment,
comfort working within templates, and the ability to use CSS to refine and resolve layout issues

efficiently.

Responsibilities

  • Build and configure client websites directly within Popmenu’s proprietary web builder,
    designing in production rather than creating mockups
    • Apply HTML and CSS to refine layouts, ensure responsiveness, and meet ADA

requirements

  • Execute efficient, template-based site builds while maintaining visual quality and brand
    alignment
    • Contribute to site redesign projects, updating layouts, styles, and clearly scoped
    components as assigned
    • Support the broader design team by assisting with design support requests, fixes, and
    enhancements across active sites
    • Participate in QA and internal reviews, identifying layout, styling, accessibility, and
    content issues before sites are published
    • Use limited or incomplete brand assets to deliver polished designs by selecting fonts,
    extending color palettes, and sourcing or modifying imagery when needed
    • Edit and format content to improve clarity, hierarchy, and readability
    • Apply SEO best practices for page structure, metadata, and image descriptions
    • Collaborate with Onboarding and Success teams and join calls for complex requests or
    escalations when needed
    • Incorporate internal and client feedback accurately and efficiently

Requirements

  • Intermediate proficiency in HTML and CSS (1+ year), with a focus on layout,
    responsiveness, and accessibility—not application development
    • Strong foundation in web design principles, including hierarchy, spacing, typography,

and mobile-first design

  • Working knowledge of responsive layouts (Flexbox/Grid) and browser DevTools for

troubleshooting

  • Basic understanding of SEO best practices for site structure, metadata, and image alt
    text
    • Comfort working in a template-based environment, adapting designs within defined
    systems and constraints
    • Moderate experience with graphic editing tools (Photoshop, GIMP, Affinity, or
    similar) to resize, retouch, and adjust assets
    • Ability to make thoughtful design decisions when brand assets are incomplete or
    minimal
    • Strong attention to detail, time management, and written communication skills
    • Fluent in written and spoken English
    What Success Looks Like
    • Delivers production-ready websites and redesign updates with minimal errors
    • Balances new builds, redesign work, and support tasks without sacrificing quality
    • Applies CSS confidently to resolve layout and styling issues within the builder’s
    constraints
    • Catches issues early through QA, reducing rework and repeat corrections
    • Responds to feedback quickly and applies it accurately
    • Maintains strong throughput, dependable turnaround times, and consistent design

standards

  • Acts as a reliable production partner for the design, onboarding, and QA workflows