TL;DR
VP, International Marketing & GTM: Creating and guiding the strategic direction and operational execution of international expansion with an accent on market research and product/market fit tests. Focus on driving growth across international KPIs and contributing to the product roadmap by providing insights.
Location: Hybrid from NYC Headquarters or remotely from an approved US State
Salary: $360,000 - $420,000 USD
Company
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online.
What you will do
- Create high-impact local channel strategies and execute holistic marketing plans.
- Evaluate, plan and launch Squarespace’s entry into new countries and languages.
- Craft tailored product positioning and messaging that will resonate with key audiences.
- Determine the optimal team structure and grow the team for success in new markets.
- Drive growth and impact across all major international KPIs.
- Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization.
Requirements
- 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry.
- Proven success launching products in new markets without an existing presence.
- Experience building and leading a high performing marketing team.
- Collaborative approach, with experience influencing cross-functional teams in a complex organization.
- Experience managing agency partners.
- Deep knowledge across digital and traditional marketing channels.
Nice to have
- Language ability in Spanish, French, or German is a plus
Culture & Benefits
- A choice between medical plans with an option for 100% covered premiums.
- Retirement benefits with employer match.
- Flexible paid time off.
- 12 weeks paid parental leave and family care leave.
- Education reimbursement.
- Dog-friendly workplace.