TL;DR

Media Planning Internship: Providing essential support in the planning phase, including gathering market intelligence, researching audience insights, and assisting with media channel selection based on campaign objectives, with an accent on monitoring campaign performance, identifying opportunities for optimization, and contributing to post-campaign analysis. Focus on preparing comprehensive quantitative and qualitative reports, assisting in interpreting data trends, and collaborating closely with Communication Planners for data-driven recommendations.

Location: Hybrid, in the office around four days a week in Milan, Italy.

Company

WPP Media is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth for the world’s leading brands.

What you will do

  • Support the planning phase by gathering market intelligence, researching audience insights, and assisting with media channel selection.
  • Actively monitor campaign performance, identify optimization opportunities, and contribute to post-campaign analysis.
  • Prepare comprehensive quantitative and qualitative reports and assist in interpreting data trends.
  • Collaborate with Communication Planners on in-depth campaign analysis and data-driven recommendations.

Requirements

  • Currently enrolled in a Bachelor's degree (Economics, Marketing and Communication, or Foreign Languages).
  • Data-driven mindset and curiosity for market dynamics and consumer behavior.
  • Genuine interest in media and advertising.
  • Excellent command of both written and spoken English (C1).
  • Fluency in Italian is required.
  • Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Nice to have

  • Knowledge of media research tools (e.g., audience measurement platforms, competitive intelligence software) or ad-serving platforms.

Culture & Benefits

  • Hybrid work approach, with teams in the office around four days a week.
  • Access to global WPP Media & WPP networks for professional growth.
  • Employee resource groups and frequent in-office events.
  • Competitive medical, group retirement plans, vision, and dental insurance.
  • Significant paid time off and employee mental health awareness days.

Hiring process

  • Flexibility or accommodations can be discussed with the hiring team during the interview process.