TL;DR

CRM Specialist (Digital Marketing): Managing and executing end-to-end CRM strategies and communication plans using various marketing channels with an accent on customer data activation, retention strategies, and performance analysis. Focus on refining multi-channel communications, defining customer lifecycles, and ensuring insight-driven, measurable campaigns.

Location: Hybrid (Madrid, Spain)

Company

Fever is the world’s leading tech platform for culture and live entertainment, inspiring over 300 million people monthly across +40 countries to discover unforgettable experiences.

What you will do

  • Manage customer data activation to develop and execute end-to-end CRM strategies.
  • Design and implement multi-channel communication plans (email, push notifications, in-app messages).
  • Refine communications and develop retention strategies to deliver an outstanding customer experience.
  • Support the CRM Manager in defining customer lifecycle and contact strategies.
  • Define key client segments for improved targeting and CRM program effectiveness.
  • Own weekly/monthly reporting and conduct deep dives for campaign success metrics.

Requirements

  • Minimum 3+ years experience in Digital Marketing and CRM within mobile and web environments.
  • Experience with Salesforce Marketing Cloud and other ESPs (e.g., Mailchimp, Sendgrid).
  • Proficient in HTML and possess good copywriting skills.
  • Ability to develop and optimize CRM flows to drive revenue.
  • Experience leveraging consumer behavioral, lifestyle, transactional, and demographic data.
  • Commercially savvy, analytical, data-driven, and experienced in A/B testing and dynamic templates.
  • English: Fluent communication required (C1).
  • Work from Madrid, Spain required for office presence.

Culture & Benefits

  • Opportunity to have a real impact in a high-growth global category leader.
  • 40% discount on all Fever events and experiences.
  • Flexible schedule and home office friendly.
  • Health insurance and flexible remuneration through Cobee (100% tax exemption).
  • English and Spanish lessons.
  • Gympass Membership.
  • Free food, drink, and fruit at the office.