TL;DR
Product Marketing Manager (Marketing): Driving key product marketing initiatives including Go To Market plans, market research, and product positioning with an accent on strategic messaging, data analysis, and cross-functional collaboration. Focus on leading marketing projects, adapting to market trends, and ensuring successful product launches.
Location: Hybrid in USA (Kennesaw, GA) with 8 days/month onsite requirement
Salary: $89,600 - $157,000 USD
Company
Wolters Kluwer is a global software corporation providing information services and solutions.
What you will do
- Lead development and execution of specialized Go To Market plans
- Conduct complex market research and customer analysis
- Refine and optimize product messaging and positioning
- Monitor industry trends and adjust marketing strategies
- Track, report, and analyze marketing performance and ROI
- Collaborate with product development to integrate market feedback
- Develop marketing collateral and training materials
- Coordinate and lead product launch activities
- Analyze and recommend pricing strategies
- Provide strategic insights based on market and competitive analysis
Requirements
- Location: Hybrid work with onsite presence in Kennesaw, GA, USA (8 days/month)
- Advanced skills in market research and data analytics
- Expertise in strategic product messaging
- Strong cross-functional collaboration and project leadership abilities
- Proficiency with marketing software and analytics tools
Culture & Benefits
- Medical, Dental, & Vision Plans
- 401(k), FSA/HSA, Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
Hiring process
- Interviews without AI assistance or external prompts
- In-person interviews required, including onsite visits to Wolters Kluwer office
- Use of AI-generated responses or third-party support disqualifies candidates