TL;DR
Marketing Strategist (Aviation): Translating business unit's strategic priorities into comprehensive marketing strategies by developing and implementing innovative campaigns. Focus on defining metrics to measure success and collaborating with cross-functional teams to align marketing efforts with business objectives.
Location: Montreal (St. Laurent)
Company
CAE is a company focused on innovation in simulation, training, and mission readiness.
What you will do
- Define and lead the BU marketing strategy and planning to align with and accelerate business objectives.
- Develop and implement marketing strategies that drive brand awareness, customer engagement, and revenue growth.
- Elaborate detailed omni-channel marketing plan, including campaigns, content, events and promotional activities.
- Monitor industry developments, analyze marketing strategies’ performance and adjust marketing strategies to optimize results.
- Communicate the progress of the marketing strategy as well as potential risks, and ensure constant alignment with the business unit.
- Manage the BU-specific marketing budget and ensure cost-effective allocation of resources.
Requirements
- Bachelor's degree in marketing, business administration, or a related field.
- 10+ years of experience in marketing strategy development and execution, preferably in a B2B context.
- Strong strategic marketing skills, including market segmentation, positioning, and competitive analysis.
- Experience in developing and executing go-to-market strategies.
- Ability to translate business objectives into actionable marketing plans.
- Excellent communication and interpersonal skills.
Nice to have
- Experience in the aviation sector, an asset.
Culture & Benefits
- Equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law.