TL;DR

Product Marketing Manager: Creating and delivering GTM strategies and plans to drive revenue growth, product adoption, and customer expansion, with an accent on compelling value propositions, target customer segmentation, and data-based storytelling. Focus on GTM planning for new products, developing enablement materials, and maintaining competitive intelligence.

Location: Hybrid, based in London

Company

Xeneta is building a data platform to transform the ocean and air freight markets by providing intelligence for buying and selling containerized freight.

What you will do

  • Collaborate with Product Management to define value propositions and contribute to the product marketing roadmap.
  • Define target customer segments and develop personas through research and data analysis.
  • Develop and test research-based positioning and messaging strategies.
  • Lead Go-to-Market (GTM) planning for new products and features.
  • Develop enablement and marketing materials for various stakeholders.
  • Maintain and organize Competitive Intelligence materials.

Requirements

  • At least 4-5 years of experience in GTM planning and solid understanding of PMM frameworks.
  • Experience working with Sales, Marketing, and Customer Success functions.
  • Proven ability to translate complex data into compelling data-based storytelling.
  • Excellent writing, communication, and stakeholder management skills.
  • Analytical mindset with strong problem-solving skills.
  • Proficiency in tools such as Confluence, Salesforce, HubSpot, and Microsoft Office.

Nice to have

  • Ability to leverage AI tools to improve productivity.

Culture & Benefits

  • Be part of a growing company with significant impact in redefining an industry.
  • Opportunities for career growth, whether as a specialist or in a leadership role.
  • Transparent and open work environment where everyone is empowered to make an impact.
  • Individual education budget and flexible working hours.
  • Generous vacation plan with 5-10 extra paid days off around public holidays.
  • Stock options in Xeneta as part of your compensation package.