TL;DR

Regional Marketing Director (SEA): Leading and executing B2B marketing campaigns and initiatives to acquire new gaming leads and partners in South-east Asia with an accent on localized strategies, external partner management, and event organization. Focus on driving profitable growth, integrating within a global marketing strategy, and ensuring efficiency through new ideas and approaches.

Location: Hybrid in Kuala Lumpur, Malaysia

Company

Xsolla is a global commerce company providing robust tools and services to help video game developers fund, distribute, market, and monetize their games.

What you will do

  • Deliver, execute, and measure localized B2B marketing campaigns and initiatives in SEA aimed at acquiring new gaming leads and partners.
  • Create, manage, execute, measure, and report on marketing projects across responsible Commerce solutions and services.
  • Manage day-to-day interactions with external regional partners, including digital media planning, public relations, and trade show production agencies.
  • Organize public speaking opportunities for Xsolla experts or participate as a speaker at regional video game industry events.
  • Collaborate with regional business development teams to generate unique content for onboarding new leads and integrating products.
  • Contribute to the marketing team's efficiency by sharing new ideas and approaches for meeting marketing objectives.

Requirements

  • 7-8 years of professional experience in agency, brand, ad-technology, or mobile apps related backgrounds.
  • Bachelor's degree.
  • Demonstrated experience creating and developing trade show and branded B2B experiential marketing events.
  • Experience preparing and delivering events from start to finish, including planning, coordination, execution, and post-event analysis.
  • Experience working with or for digital media agencies, trade show producers, and public relations agencies.
  • Fluent English required.
  • Experience working with/within global companies.
  • Strong data analysis and measurement skills.
  • Ability to work effectively as part of a team.

Culture & Benefits

  • Opportunity to work within a global team environment, collaborating with members from different disciplines and agency partners worldwide.
  • Role is based in Kuala Lumpur, Malaysia, reporting directly to the Head of Marketing APAC.
  • Headquartered and incorporated in Los Angeles, California.
  • Supports over 1500+ game developers in growing their businesses globally.
  • Committed to protecting your personal information and respecting your privacy during the hiring process.
  • Utilizes artificial intelligence (AI) tools to support parts of the hiring process, with final hiring decisions made by humans.