TL;DR
Senior Marketing Lead (Partnerships & Field Activation): Leading high-profile sports partnerships in the US, transforming contractual agreements into world-class brand experiences with an accent on navigating demanding partner environments and extracting maximum value. Focus on delivering seamless, premium activations that drive fan engagement and business growth, while ensuring flawless brand integration across physical and digital touchpoints.
Location: Miami, United States
Company
Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.
What you will do
- End-to-end partnership ownership for a top-tier sports partnership.
- Strategic value extraction from contractual entitlements.
- Lead third-party agencies for physical execution of fan zones and stadium build-outs.
- Oversee the run-of-show during matches and activations.
- Act as a bridge between external partners and internal teams.
- Define and track KPIs, translating them into strategic reports.
Requirements
- 8+ years managing high-stakes brand partnerships within major sports leagues or entertainment.
- Experience navigating tough professional relationships and delivering results under pressure.
- Hybrid strategic/tactical mindset with experience in both long-term planning and hands-on execution.
- Proven experience selecting and managing creative or production agencies.
- Ability to manage multiple moving pieces, including content shoots, VIP hospitality, and stadium logistics.
- Strong understanding of the local South Florida event production ecosystem.
Culture & Benefits
- Opportunity of earning equity at Nu.
- Medical, dental, and vision insurance.
- Extended maternity and paternity leaves.
- Learning platform and language learning program.
- Mental health and wellness assistance program.
- 401K, health saving account, and flexible spending account.