TL;DR
Email & Lifecycle Management Specialist: Leading and scaling customer lifecycle programs for the North American market to deepen relationships and drive revenue growth with an accent on end-to-end management of email, SMS, referral, and rewards programs. Focus on customer segmentation, A/B testing, and optimizing marketing tactics based on data insights to enhance effectiveness.
Location: Austin, Texas
Company
woom builds lightweight, safe bikes for children, designed to inspire joy, confidence, and freedom.
What you will do
- Manage end-to-end email, SMS, referral, and rewards programs for the North American market.
- Guide customer segmentation and messaging journeys, briefing in new creative and A/B tests.
- Implement and optimize automated lifecycle campaigns based on purchase behaviors and customer data.
- Continuously test and optimize marketing tactics based on trends and data.
- Collaborate cross-functionally with Marketing, E-commerce, Customer Experience, and other teams.
- Report on campaign, channel, and program performance weekly, monthly, and quarterly.
Requirements
- Approximately 5+ years of experience in lifecycle, email, and SMS marketing for CPG brands.
- Deep knowledge and hands-on experience with Emarsys.
- Expertise in A/B testing methodologies and driving KPI improvement.
- Strong experience in consumer journey mapping, segmentation, and trigger logic.
- Basic HTML knowledge to ensure email templates are responsive and functional.
- Data-obsessed mindset with proficiency in Excel reports and pivot tables.
Nice to have
- Bike knowledge.
- Experience with loyalty and/or referral programs.
Culture & Benefits
- Competitive salary and generous healthcare options.
- Paid time off that encourages balance and adventure.
- Discounts on woom bikes and gear for you and your family.
- Learning and Development opportunities.
- Mission-driven role with the chance to impact childhood experiences worldwide.
- Inclusive and diverse work environment.