TL;DR

Customer Marketing and Advocacy Manager (SaaS): Leading global customer advisory programs and storytelling initiatives to drive business growth and product adoption with an accent on strategic cross-functional collaboration. Focus on building high-impact customer engagements, managing executive boards, and integrating customer feedback into long-term marketing narratives.

Location: Must be based in San Francisco, CA (Office-centric hybrid)

Salary: $165,000 – $185,000

Company

Asana is a leading platform for human and AI collaboration used by millions of teams globally to achieve their most important goals faster.

What you will do

  • Manage and execute global Customer Advisory programs, including executive boards for AMER and EMEA regions.
  • Partner with Sales and Customer Success to identify strategic customers and convert successes into compelling case studies and films.
  • Act as the primary liaison between customers and the internal marketing organization to ensure high-impact story sourcing.
  • Drive the ongoing adoption of customer-centric content across the organization to support key marketing narratives.
  • Establish feedback processes to ensure continuous programmatic improvements and market alignment.
  • Travel for customer events and essential marketing activities.

Requirements

  • 10+ years of experience in Marketing or Public Relations.
  • 5+ years in a core customer-facing role such as Customer, Content, or Product Marketing.
  • Proven experience facilitating technology Customer Advisory Boards (CABs).
  • Strong collaboration skills for working cross-functionally with Sales, Success, and Product teams.
  • Experience integrating AI into marketing workflows.
  • Ability to operate independently and manage multiple complex priorities.

Nice to have

  • Professional experience within a B2B SaaS environment.

Culture & Benefits

  • Comprehensive compensation package including equity and competitive salary.
  • Wellness, mental health, and fitness support programs.
  • Inclusive family building benefits and career coaching.
  • Retirement savings plans.
  • Exceptional office-centric culture with hybrid flexibility.