TL;DR
Senior Graphic Designer (Web3): Creating high-impact brand and marketing assets for global cryptocurrency campaigns with an accent on visual storytelling and performance-driven design. Focus on translating complex trading concepts into compelling visuals, leveraging AI tools, and maintaining a scalable design system for social and paid media.
Location: Must be based in Southern Europe
Company
Binance is the world’s leading cryptocurrency ecosystem and super app, serving over 300 million users globally.
What you will do
- Design brand and marketing assets across social, paid, and digital channels.
- Translate complex crypto and trading concepts into clear visual narratives.
- Collaborate with creative and paid teams to ensure visual continuity.
- Produce storyboards for the video team to animate and edit.
- Leverage AI tools to accelerate and enhance design production.
- Develop reusable templates to support cross-functional team speed and quality.
Requirements
- 5+ years of experience as a graphic designer with a focus on marketing.
- Strong portfolio demonstrating systematic design work and creative execution.
- Full proficiency in Figma including component and library management.
- Expertise in composition, typography, and visual storytelling.
- Understanding of paid media algorithms and performance-focused design.
- Hands-on experience with AI design and video generation tools.
Nice to have
- Animation or video editing skills.
- Illustration or iconography capabilities.
- UX/UI design background.
Culture & Benefits
- Work on high-impact global marketing campaigns for a leading crypto platform.
- Access to cutting-edge AI production tools and creative workflows.
- Opportunity to influence brand identity at scale.
- Collaborative and fast-paced creative studio environment.