TL;DR

Senior Product Designer (AI): Leading the design of key growth initiatives across activation, engagement, retention, and conversion, translating product and user problems into intuitive experiences with an accent on driving AI functionality and measurable outcomes. Focus on end-to-end product design, strategic thinking, and experimentation to enhance user trust and brand integrity.

Location: Hybrid, working from the downtown Vancouver office on Tuesday, Wednesday, and Thursday.

Salary: $120,000–$150,000 CAD a year

Company

Plenty of Fish is an early pioneer in the online dating industry and a top revenue-driving brand within the Match Group, committed to creating meaningful connections.

What you will do

  • Lead design for key growth initiatives across activation, engagement, retention, and conversion.
  • Drive the full design process from discovery and concepting to interaction and visual design, and launch.
  • Contribute to product strategy by framing problems, generating hypotheses, and evaluating tradeoffs.
  • Design and support experiments with a bias toward learning and quick iteration.
  • Elevate design quality across the team by setting standards and providing thoughtful feedback.
  • Support the growth of other designers through informal mentorship and collaboration.

Requirements

  • 5+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products.
  • Proven ability to design end-to-end product experiences that drove measurable outcomes.
  • Comfortable working in ambiguity and capable of turning complex problems into simple, user-friendly solutions.
  • Strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability.
  • Highly collaborative and able to communicate ideas clearly with cross-functional partners.
  • Experience with AI Tooling.

Culture & Benefits

  • Hybrid work model with 3 days onsite in the Vancouver office.
  • Recognized as one of BC's Top Employers 2025.
  • Generous vacation, flex days, and professional development days.
  • RRSP matching and employee stock purchase plan.
  • Professional development budget and unlimited access to Udemy.
  • Parental leave top up and fertility preservation benefits.
  • Extended health & dental benefits from day one.