TL;DR
Marketing Manager (Conferences): Develop and execute complex marketing and digital campaigns to drive conference attendee revenue with an accent on segmentation, messaging, and campaign optimization. Focus on crafting value-based messaging, leveraging data insights, and aligning campaigns to the buyer journey to maximize registrations and sales pipeline growth.
What you will do
- Develop deep product and agenda expertise to position Gartner conferences effectively.
- Drive segmentation strategies and competitive differentiation for targeted marketing.
- Craft compelling multi-channel messaging and optimize campaign channel mix.
- Leverage client and attendee insights to inform campaign strategies.
- Align campaigns with the buyer journey and empower sales teams with support tools.
- Monitor, optimize campaigns, and report results to stakeholders.
Requirements
- Minimum 5+ years experience in outbound/digital marketing with revenue responsibility.
- Willingness to travel within Australia and internationally if required.
- Bachelor’s degree preferred.
- Experience with marketing automation tools (e.g., Eloqua) and SEO/SEM expertise.
- Strong project management, analytical, and communication skills.
- Familiarity with Google Analytics and web content management (Adobe Experience Manager) is a plus.
Culture & Benefits
- Hybrid work environment with flexibility to work virtually and in vibrant community settings.
- World-class benefits and highly competitive compensation.
- Inclusive teams with diverse geographies, cultures, and backgrounds.
- Opportunities for professional growth and impactful work.
- Commitment to equal employment opportunity and accommodations for disabilities.