TL;DR
Marketing Analyst (Analytics): Analyzing paid marketing campaigns and performance metrics to drive business growth with an accent on CAC, ROI, LTV, and multi-channel attribution. Focus on connecting marketing data with product metrics, identifying performance trends, and optimizing budget allocation to reach global expansion goals.
Company
United Tech develops a high-growth live-streaming platform connecting over 400,000 monthly active users through interactive video and real-time community features.
What you will do
- Analyze paid marketing campaign efficiency across various channels and regions.
- Build recurring performance reports and ad-hoc analytics regarding CAC, ROI, LTV, and attribution.
- Synthesize marketing and product data to determine the actual business impact of campaigns.
- Monitor the marketing funnel for anomalies or performance drops.
- Collaborate with cross-functional teams to refine data pipelines and tracking mechanisms.
- Deliver actionable insights to optimize campaign effectiveness and marketing budget spend.
Requirements
- Experience in analyzing marketing campaigns across multiple channels and creatives.
- Proven ability to track and optimize key performance indicators like CAC, ROI, and LTV.
- Proficiency in connecting marketing datasets with product analytics.
- Strong analytical mindset for monitoring funnel health and identifying trends.
- Experience collaborating with data engineers and product teams to improve tracking.