TL;DR
Performance Marketing Lead (Marketing): Planning, launching, and optimizing paid media campaigns to maximize ticket sales for high-profile European live events with an accent on data-driven strategy and hands-on execution. Focus on scaling campaigns across Meta, TikTok, and YouTube while ensuring efficiency across CAC and ROI metrics.
Location: Remote within the UK, with a hybrid requirement of 3+ days per week
Salary: £350–£450 per day
Company
3Search is a recruitment agency supporting organizations with specialist growth marketing talent.
What you will do
- Manage and optimize paid campaigns across Meta, TikTok, and YouTube platforms.
- Drive ticket sales through performance-led digital marketing strategies.
- Collaborate with internal festival teams and external agencies to enhance campaign performance.
- Monitor and report on key metrics including CAC, ROI, and conversion performance.
- Provide actionable recommendations on budget allocation and strategic optimization.
Requirements
- Must be based in the UK to support the hybrid work requirement of 3+ days per week.
- Proven experience managing paid social campaigns with measurable results.
- Hands-on expertise using Meta Ads Manager and TikTok Ads.
- Strong grasp of performance marketing metrics such as CAC and LTV.
- Experience managing mid-sized digital marketing budgets across concurrent campaigns.
Culture & Benefits
- Fully remote freelance contract structure with flexible working patterns.
- Opportunity to work on large-scale, high-profile festival experiences across Europe.
- Fast-paced interview process with quick decision-making.
- Exposure to a specialist growth marketing function driving tangible business impact.