TL;DR
Email Marketing Specialist (SaaS): Developing and implementing email strategies for B2B lead generation with an accent on planning and launching email campaigns, nurturing sequences, and automation. Focus on segmenting databases, building personalized communications, and conducting A/B tests to optimize campaign performance.
Location: Must be based in the USA
Company
Rapid Developer's team works in the sphere of no-code web/mobile application development on the European and American markets, creating applications of different complexity and topics.
What you will do
- Develop and implement an email strategy for B2B lead generation.
- Plan and launch email campaigns, nurturing sequences, and automation.
- Write and edit email texts in collaboration with the content team.
- Segment databases and build personalized communications.
- Configure automated scenarios (welcome, nurture, re-engagement, ABM campaigns).
- Analyze metrics (open rate, CTR, conversion rate) and optimize campaigns.
Requirements
- At least 1.5 years of email marketing experience.
- Experience working with B2B audiences, preferably in IT, SaaS, or outsourcing.
- Understanding of lead generation funnels and nurture marketing.
- Skills in database segmentation and email personalization.
- Experience with email platforms like HubSpot, Mailchimp, Customer.io, or Apollo.
- English level B2 or higher.
Nice to have
- Basic knowledge of HTML for email.
Culture & Benefits
- Fully remote work schedule with a flexible start to the working day.
- A system of mentoring and harmonious growth in the company.
- Opportunity for regular growth and development in the professional field.