TL;DR
Content Specialist, Growth: Creating, testing, and optimizing content across the marketing funnel with an accent on conversion rate optimization, experimentation, and measurable business outcomes. Focus on proactively using data and insights to improve content effectiveness and partnering with UX designers on user journeys.
Location: Candidates must be based in Tbilisi, Georgia or Yerevan, Armenia
Company
Lightspeed is a one-stop cloud commerce platform founded in Montréal, Canada in 2005, helping merchants innovate to simplify, scale, and provide exceptional customer experiences globally.
What you will do
- Plan, write, and iterate on content across multiple channels.
- Maintain high content quality and consistency.
- Develop content as part of CRO experiments, including headlines and CTAs.
- Proactively use data, research, and insights to continuously analyze and improve content effectiveness.
- Contribute creative ideas and recommendations to CRO ideation and prioritization cycles.
- Closely partner with UX Designers to explore alternative user journeys, contributing content inputs.
Requirements
- Excellent writing and editing skills (English C2 level)
- Strong content management skills with close attention to detail.
- Ability to manage multiple content initiatives across different formats.
- Data-driven mindset with comfort working with performance metrics.
- End-to-end ownership mentality and proactive collaboration with various partners.
- 4+ years of experience in SaaS marketing, content, copywriting, or growth-related roles.
Nice to have
- Background in growth marketing, CRO, or experimentation.
- Basic Figma experience.
Culture & Benefits
- Flexible work environment and remote work policies.
- Equity options.
- Contributions to your pension plan.
- Training opportunities to grow your skills and career.
- Health and wellness credit.
- Time off to volunteer and give back to your community.