TL;DR
User Acquisition Lead (Mobile Games): Lead and optimize user acquisition strategies for mobile games globally with an accent on scaling campaigns and managing large advertising budgets. Focus on analyzing performance metrics, running A/B tests, and collaborating cross-functionally to drive profitable growth.
Location: Hanoi, Vietnam
Company
ABI Game Studio is a product company known for releasing over 350 mobile games, including the award-winning Galaxy Attack, attracting millions of users worldwide.
What you will do
- Lead overall user acquisition strategy for mobile games across global markets.
- Plan, execute, and optimize campaigns on major ad networks like Facebook, Google, TikTok, Unity Ads, and others.
- Manage UA budget, bidding strategies, and campaign scaling to meet targets on CPI, ROAS, LTV, and retention.
- Analyze performance data, run A/B tests, and continuously optimize campaigns.
- Collaborate with Product, Creative, Monetization, and Data teams to align UA strategy with business goals.
- Mentor UA team members and work with ad network partners to explore growth opportunities.
Requirements
- Location: Must be based in Hanoi, Vietnam
- 4-5+ years of experience in user acquisition or performance marketing in mobile games.
- Proven experience scaling UA campaigns globally with large budgets.
- Strong understanding of mobile game metrics (CPI, LTV, ROAS, retention, ARPDAU) and attribution logic.
- Data-driven mindset with strong analytical and strategic thinking.
- Comfortable using English in daily communication.
Culture & Benefits
- Attractive salary package with biannual reviews and multiple bonuses including Tet and holiday bonuses.
- 100% salary during probation with review after probation.
- Lunch allowance, daily tea break, and 7.5 working hours per day, 5 days a week.
- 15 annual leave days and health insurance with periodic health checks.
- Company trips, teambuilding activities, training fund, gym membership, and entertainment budget.