TL;DR
Market Intelligence Specialist: Managing market data strategies and buyer persona definitions for global event brands with an accent on lead generation and data quality improvement. Focus on executing targeted marketing campaigns, optimizing CRM processes in HubSpot, and aligning data acquisition efforts with international sales teams.
Location: Must be based in Nicosia, Cyprus (In-person role)
Company
A global professional services group established in 1983, specializing in high-level content, networking, and event platforms for Fortune 1000 decision-makers across various industries.
What you will do
- Define ideal buyer personas and assess data strengths for a portfolio of international summit brands.
- Develop and implement data strategies to enhance quality and drive new lead acquisition.
- Execute multi-channel marketing campaigns including email and social media to validate data and generate leads.
- Identify and test new marketing technologies and platforms to support data acquisition.
- Build and maintain strong relationships with sales teams to refine research and personas.
- Manage activities within HubSpot and provide accurate performance reporting.
Requirements
- Recognized degree or diploma, preferably in Marketing.
- Demonstrable experience in lead generation and market research.
- Excellent English language proficiency (verbal and written).
- Proficiency in Microsoft Office and computer literacy.
- Strong interpersonal and communication skills.
- Willingness to thrive in a performance-driven culture.
Nice to have
- 1-2 years of practical marketing experience.
- Experience working with CRM platforms like HubSpot or Salesforce.
Culture & Benefits
- Comprehensive induction training and ongoing professional mentoring.
- Clear pathways for career progression based on performance.
- Competitive basic salary with additional bonus opportunities.
- Professional and collaborative work environment.