TL;DR
CRO Specialist (CRO): Responsible for optimizing website performance through conversion rate optimization (CRO) strategies. Focus on running A/B and multivariate tests, analyzing user behavior, and optimizing landing pages, forms, and calls-to-action to increase conversion rates.
Location: Bertrange, Vienna, Bruxelles, Frankfurt am Main
Company
Pluxee is a company.
What you will do
- Design and implement A/B and multivariate tests to optimize website elements, including landing pages, forms, and calls-to-action.
- Use CRO tools such as VWO, Google Optimize, and others to run tests, analyze results, and identify areas for improvement.
- Apply UX/UI principles to enhance the user experience and ensure a seamless, conversion-focused journey.
- Communicate test results, insights, and optimization strategies to key stakeholders in a clear and actionable format.
- Stay up to date with the latest CRO trends, tools, and best practices to continuously refine testing strategies and improve conversion outcomes.
Requirements
- Bachelor’s degree in Marketing, UX/UI Design, or a related field.
- Minimum 3-5 years of experience in conversion rate optimization, with hands-on experience using CRO tools such as VWO, Google Optimize, etc.
- Fluency in English is an important criterion, since this role involves working closely with global teams.
Culture & Benefits
- Result-Oriented: Strong focus on achieving measurable outcomes from optimization efforts.
- Communication: Ability to present test results and insights clearly to both technical and non-technical teams.
- Continuous Learning: Committed to staying ahead of trends and best practices in CRO.