TL;DR

Content Commercialization Strategist (Content Marketing): Supporting the development and commercialization of editorial content products across BBC platforms, focusing on transforming editorial assets into compelling commercial opportunities. Focus on adapting content for advertiser relevance, contributing to positioning strategies, and collaborating across editorial and commercial teams.

Location: New York, USA. Flexible, hybrid working arrangements are offered.

Salary: $110,000 annually.

Company

BBC Studios funds, creates, distributes, and commercializes world-class content for the BBC and other UK and international companies.

What you will do

  • Support editorial stakeholders in identifying commercialization opportunities within existing and emerging content.
  • Assist in developing commercialization strategies that translate editorial narratives and formats into clear commercial offerings.
  • Assist in creating go-to-market materials, including sales narratives and strategic documentation.
  • Collaborate with design, production, research, and media teams to support pricing models, packaging structures, and execution frameworks.
  • Participate in internal education initiatives to help sales and strategy teams understand editorial product usage and commercialization logic.
  • Contribute to the evolution of editorial & commercial best practices, workflows, and strategic documentation.

Requirements

  • Understanding of digital editorial ecosystems, publishing models, and content value creation.
  • Experience or strong interest in content commercialization, content strategy, media product development, or content marketing.
  • Strong writing, framing, and narrative positioning skills.
  • Experience contributing to sales narratives, product messaging, or go-to-market materials.
  • Comfort working cross-functionally with editorial, design, production, media, and sales teams.
  • 2–4+ years of experience in content strategy, content commercialization, content marketing, branded content, or related fields.

Nice to have

  • Experience working within or adjacent to a publisher, newsroom, media organization, or content-led business.
  • Background in journalism, media, marketing strategy, communications, or related disciplines.

Culture & Benefits

  • 100% Employer-Paid Medical and Dental Insurance (PPO plans).
  • Generous Paid Time Off.
  • Flexible, Hybrid Working Arrangements.
  • Free Retirement Consulting to All Employees.
  • Pet Insurance.
  • Commuter Benefits.
  • Gym Reimbursement.