TL;DR
User Acquisition Manager (Mobile Gaming): Designing and executing user acquisition strategies for mobile games with an accent on data-driven optimization, creative alignment, and cross-team collaboration. Focus on building innovative acquisition campaigns, improving automation tools, and participating in M&A audits to drive growth and engagement.
Location: Europe, Hybrid work format
Company
TapNation is a French mobile game publisher founded in 2019, known for releasing over 50 games with more than a billion downloads, emphasizing creativity and technological optimization.
What you will do
- Design and implement user acquisition strategies aligned with business goals for multiple game verticals.
- Analyze campaign performance and optimize UA efforts in real time.
- Collaborate closely with Product, Creative, Monetization, and ASO teams to ensure strategy alignment.
- Contribute to product and tool development for automation, prediction, and forecasting.
- Participate in M&A audits and due diligence for growth opportunities.
- Stay updated on industry trends and represent the company at events.
Requirements
- Location: Europe with hybrid work setup
- 3 to 4 years of experience in user acquisition, especially social ads management.
- Passion for mobile games and strong affinity with the mobile gaming sector.
- Excellent analytical skills and proficiency in Excel and PowerPoint.
- Complete fluency in English, both written and oral.
Culture & Benefits
- Flexible remote policy with hybrid work option.
- Access to Paris office with fitness room.
- Meal tickets and health care insurance coverage.
- Sport and well-being subscription via ClassPass.