TL;DR
Paid Media Associate (Performance Marketing, Mobile Gaming): Supporting media planning and executing user acquisition for a mobile gaming app with an accent on campaign optimization, data analysis, and reporting. Focus on building and managing mobile app install campaigns across various ad platforms and recommending strategies to achieve client goals.
Location: Must be based in Los Angeles, CA, USA
Salary: $70,000–$80,000 plus bonus potential
Company
Wasserman operates globally at the intersection of sports, music, and entertainment, partnering with talent, brands, and properties.
What you will do
- Manage daily budget and performance pacing on ad platforms.
- Build and QA paid campaign launches on self-serve platforms.
- Execute basic bid management and optimizations for mobile app install campaigns, including Google Ads, Meta Ads, TikTok Ads, and Apple Search.
- Collaborate with Media Strategists on optimization recommendations.
- Analyze campaign data to provide performance insights and client recommendations.
- Assist in creating media plans, including audience and creative recommendations.
Requirements
- 1+ years of experience working on performance marketing campaigns within Google Ad, Meta Ads, and/or TikTok Ads.
- Elevated mathematical/analytical aptitude with proficiency in Excel or Google Sheets (pivot tables, VLOOKUPs, SUMIFs).
- Demonstrated passion for and understanding of digital media, platforms, and their ad offerings.
- Ability to pull campaign reports to inform insights and build client-facing presentation decks.
- Commitment to excellence – anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.
Culture & Benefits
- Operates at the epicenter of sports, music, and entertainment on a global scale.
- Focuses on supporting business growth through various marketing disciplines.
- Builds meaningful connections between brands, properties, and fans.
- Headquartered in Los Angeles with a presence in 28 countries and over 70 cities.