TL;DR
Marketing Data & Segmentation Coordinator: Accelerating marketing campaign execution by serving as the primary point of contact within Marketing for all list and segmentation requests to Analytics with an accent on gathering and refining marketing requirements for data requests. Focus on improving targeting and maximizing effectiveness.
Location: Must be based in the US
Salary: $64,800 – $73,725
Company
Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology.
What you will do
- Serve as a liaison between Marketing and Analytics to gather and refine marketing requirements for data requests.
- Submit and track data requests to Analytics.
- Translate marketing strategy into requirements.
- Work closely with Demand Generation, Marketing Operations, Sales, Campaign Planners and Analytics teams.
- Provide recommendations to cross-functional stakeholders on list requirements to improve targeting and maximize effectiveness.
- Maintain a centralized backlog of all active and completed requests with Analytics.
Requirements
- 3+ years in B2B marketing segmentation, requirements gathering, process coordination, and campaign support.
- Experience with marketing data platforms (6sense, ZoomInfo, D&B).
- Familiarity with Eloqua and Salesforce or similar MAP/CRM systems.
- Strong understanding of data architecture and marketing compliance.
- Ability to interpret marketing strategy and recommend actionable segmentation requirements.
- Excellent collaboration and communication skills.
Nice to have
- Experience with CRMA dashboards, Snowflake, or CDPs.
Culture & Benefits
- Flexibility: Over 80% of Insperity’s jobs have flexibility.
- Career Growth: Insperity provides many ways to grow with the company.
- Well-Being: Total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more.