Creative Director, Subscriptions

TL;DR

Creative Director (Media): Lead and evolve the BBC’s international digital and subscription products’ creative expression across platforms including BBC.com Subscription, BBC app, BBC Select, and BBC Podcasts with an accent on brand stewardship, storytelling systems, and campaign development. Focus on shaping multidisciplinary creative teams, ensuring editorial clarity, and responsible use of AI tools to maintain trust and integrity.

Location: New York, USA with flexible hybrid working arrangements.

Salary: $150,000 - $165,000 annually + 15% bonus.

Company

BBC Studios combines award-winning UK production with world-class distribution, creating and commercializing content globally to inspire audiences with quality journalism and storytelling.

What you will do

• Lead brand and creative expression for subscription and streaming content across multiple BBC platforms and partners.
• Develop visual and verbal storytelling systems that enhance audience understanding and trust.
• Translate strategic priorities and audience insights into creative campaigns aligned with editorial values.
• Use AI tools responsibly with human oversight to ensure creative integrity.
• Collaborate cross-functionally with editorial, marketing, product, and design teams to ensure coherence.
• Lead and mentor a multidisciplinary creative team, shaping workflows and scaling resources as needed.

Requirements

• Location: Based in or able to work from New York, USA with hybrid work flexibility.
• Extensive experience leading creative work in media, editorial, streaming, or subscription environments.
• Strong portfolio demonstrating conceptual thinking and refined craft in design, writing, and visual storytelling.
• Proven ability to guide multidisciplinary teams and collaborate across editorial, marketing, and product functions.
• Excellent communication skills to articulate creative reasoning to diverse stakeholders.
• Deep appreciation for factual storytelling and working within a trusted media organization.

Culture & Benefits

• 100% employer-paid medical and dental insurance (PPO plans).
• Generous paid time off and flexible hybrid working arrangements.
• Work/life balance with pet insurance, commuter benefits, and gym reimbursement.
• Free retirement consulting for all employees.
• Inclusive and diverse work environment valuing individual contributions.