TL;DR
Account Based Marketing Specialist: Plan and execute targeted multi-channel marketing campaigns for enterprise acquisition with an accent on account-based marketing strategies and data-driven optimization. Focus on designing tailored messaging, managing advertising efforts, and collaborating closely with sales and marketing teams to drive pipeline and revenue growth.
Location: Hybrid role based in Menlo Park, Denver, Atlanta, or New York City offices (United States only)
Salary: $96,000–$126,000
Company
Snowflake empowers enterprises with innovative data cloud technology, fostering impact, innovation, and collaboration.
What you will do
- Collaborate with sales, field marketing, product marketing, and demand generation teams to design and execute impactful ABM programs
- Craft tailored messaging by account and target audience to drive new business and support cross-sell/upsell initiatives
- Manage targeted advertising, mailers, swag, and contact discovery efforts
- Develop multi-threaded, custom digital landing pages
- Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams
Requirements
- Must have 1+ years of ABM experience or 3+ years in related marketing roles
- Ability to think creatively and generate unique 1:few and 1:many campaign ideas
- Experience evolving marketing programs based on performance data and sales feedback
- Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma, or equivalents
- Resourceful self-starter able to manage competing priorities in a dynamic environment
- Exceptional attention to detail and strong project/time management skills
- Interest or experience in applying AI-driven marketing programs to enhance ABM effectiveness
Culture & Benefits
- Hybrid work model with 3 days in-office policy
- Collaborative and innovative company culture focused on impact and growth
- Opportunities for career advancement and skill development