TL;DR
VP, Media Strategy (Patient SME): Advising clients on consumer/patient media strategy and optimizing their media efforts, serving as a liaison between agency teams and the client omnichannel group. Focus on shaping consumer media planning processes and providing direction for planning engagements.
Location: Hybrid (New Hope, PA)
Company
Addressable Health is a precision media agency delivering zero waste media using an omnichannel orchestration platform for life science brands.
What you will do
- Oversee consumer media strategy, plan, and execution as part of the client's omnichannel team.
- Analyze performance reports & insights to shape media strategy.
- Review and provide feedback on media vendor plans, execution, and optimizations.
- Bring new ideas, opportunities, and best practices to the client.
- Help improve the quality of consumer media services and support the development & delivery of consumer media plans.
- Advise on media planning and operations best practices, process development, and tool selection.
Requirements
- 7+ years of agency or comparable experience, some management experience preferred.
- 5-7+ years of digital media planning experience.
- Experience across consumer & HCP omnichannel channels.
- Expertise in cross-channel media tools.
- Confidence in interpreting marketing & media performance data.
- Understanding of CRM disciplines.
Nice to have
- College degree in marketing, advertising, communications or science/medicine.
- Experience with TV.
- Understanding of SEO and earned media strategies and tactics.
Culture & Benefits
- Indegene is an Equal Employment Employer and is committed to the culture of Inclusion and Diversity.