TL;DR
Senior Smm Specialist (iGaming): Manage and grow social media presence and paid campaigns for the Kenyan market with an accent on gambling compliance and data-driven optimization. Focus on creating culturally relevant content, influencer collaboration, and performance analysis to scale effective campaigns.
Company
Malta-based startup with 15+ years of iGaming industry experience and a network of 1,400 professionals across 10+ countries.
What you will do
- Develop and execute SMM strategy for the Kenyan market
- Manage brand presence across Facebook, Instagram, TikTok, X, and other platforms
- Plan, launch, and optimize paid social campaigns within gambling advertising policies
- Collaborate with local influencers, external creatives, and HQ
- Analyze performance metrics using Google Analytics, Tableau, and DV360
- Run A/B tests and scale high-performing campaigns
Requirements
- Location: Must be able to work with the Kenyan market
- 3+ years of SMM experience
- Experience in iGaming, betting, or online casino
- Strong knowledge of gambling compliance and restrictions
- Hands-on experience with organic and paid social media platforms
- Fluent English required