TL;DR

Director Product Marketing: Define how products are positioned, launched, and adopted for a marketing intelligence platform with an accent on market leadership and revenue growth. Focus on orchestrating product launches, defining messaging, and spearheading market research to ensure market relevance.

Location: This role is based in our Stockholm office. At Funnel, we embrace an office-first approach, working on-site at least four days a week.

Company

Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically integrate, measure, and report on data from over 500 marketing platforms.

What you will do

  • Establish a compelling market position for Funnel’s data integration, marketing measurement, and reporting solutions.
  • Define messaging around our products' differentiated value proposition.
  • Orchestrate successful product and feature launches through cross-functional collaboration.
  • Spearhead market research and customer feedback initiatives to analyze needs and the competitive landscape.
  • Partner with Sales Enablement to equip the team with necessary tools, training, and resources.
  • Develop compelling customer stories and proof points, including case studies and testimonials.
  • Lead and coach a small, high-performing team of individual contributors.

Requirements

  • Proven track record of leading successful go-to-market strategies and launching products.
  • 8+ years of experience in product marketing or related roles in a high-growth environment.
  • Experience leading and growing a high-performing team.
  • Exceptional storytelling and communication skills, translating complex concepts into simple narratives.
  • Strong analytical mindset with a data-informed approach to decision-making.
  • Deep understanding of customer personas, market dynamics, and competitive analysis.
  • Experience working with cross-functional teams, including product development, marketing and sales.
  • Demonstrated success influencing senior stakeholders and cross-functional teams.

Nice to have

  • Experience in digital marketing.
  • Experience in data analytics.

Culture & Benefits

  • Office-first approach, working on-site at least four days a week in the Stockholm office.
  • Plenty of flexibility for life’s events, summer months, and holidays.
  • Opportunity to directly accelerate Funnel’s revenue growth and market leadership.
  • Work within a global team of over 300 employees.