TL;DR
Programmatic Performance Marketing Manager: Managing and optimizing campaigns across GDN, Native platforms, and Programmatic Display with an accent on data-driven decision-making and retargeting. Focus on campaign setup, creative ideation, A/B testing, and performance optimization.
Location: Based in Berlin, Germany
Company
Autohero is Europe’s largest independent used car dealer, part of AUTO1 Group, offering a seamless online and offline car-buying experience.
What you will do
- Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms, Native platforms, and GDN including retargeting strategies.
- Ideate and brief creative concepts collaborating with design teams.
- Conduct A/B tests and analyze results to improve campaign performance.
- Monitor and report key metrics with actionable recommendations.
- Stay updated with platform trends and best practices.
- Collaborate closely with senior team members and other departments.
Requirements
- Must have 3+ years experience in display advertising including retargeting.
- Fluency in English and another European language (German, Polish, French, Spanish, or Italian) is required.
- Strong analytical skills and experience with campaign reporting and optimization.
- Creative collaboration experience with designers or content creators.
- Hands-on experience with A/B testing and performance analysis.
- Highly organized, detail-oriented, and eager to learn.
Culture & Benefits
- Dedicated education budget for personal and professional growth.
- International and diverse working environment with over 90 nationalities.
- Discounts on well-known brands and special offers on used cars.
- Flexible working hours, work-from-home options, and 30 days vacation.
- Free access to Headspace for mental well-being.
