TL;DR
Strategic Planning Intern (Marketing): Supporting the planning team in developing communication strategies and creative briefs with an accent on competitive analysis and consumer research. Focus on synthesizing data into actionable insights to answer client briefs and participating in creative brainstorming sessions.
Location: Must be based in Ho Chi Minh City, Vietnam
Company
Edelman is the world's largest independent communications firm, dedicated to building trust and driving action through strategic storytelling.
What you will do
- Conduct in-depth competitive analysis across PR, digital, and social media landscapes.
- Perform consumer research using surveys, interviews, and online sentiment analysis.
- Assess industry trends, market shifts, and cultural mega-trends to inform strategy.
- Participate in brainstorms and support the development of creative concepts and tactics.
- Analyze gathered information to provide actionable recommendations for client briefs.
- Collaborate with cross-functional teams to contribute to project goals.
Requirements
- Student in their third or final year of university.
- Ability to work full-time for at least 3 months.
- Background in Marketing or Research.
- Knowledge of quantitative and qualitative research methods.
- Proficiency in English and Vietnamese.
- Proficiency in Microsoft Excel and PowerPoint.
Culture & Benefits
- Opportunities to grow and make a meaningful impact within a global communications firm.
- Collaborative environment that celebrates diverse perspectives and inclusivity.
- Professional development focused on data analysis, critical thinking, and communication skills.
- Exposure to industry-leading strategies and a wide array of clients.