TL;DR
Senior Social Media & Performance Specialist (Igaming): Developing and executing a bespoke SMM and performance strategy for a betting brand in the Kenyan market with an accent on cultural localization and cross-channel paid media optimization. Focus on scaling campaigns via Meta, Google, and TikTok while ensuring strict compliance with local gambling regulations.
Location: Must be based in or have deep expertise in the Kenyan digital market
Company
Neo Group is a global network of professionals providing innovative, data-driven solutions across over 10 countries.
What you will do
- Develop and execute a bespoke social media and performance strategy tailored to the Kenyan player profile.
- Manage full-funnel paid campaigns across Meta, Google Ads, and TikTok to maximize ROI.
- Lead cultural localization efforts, incorporating local trends and slang into content strategies.
- Utilize advanced data tools like Tableau and DV360 to optimize campaign performance and scale results.
- Oversee the influencer ecosystem by recruiting and managing local partners to amplify brand trust.
- Coordinate with HQ to ensure local execution aligns with global brand standards and strict gambling compliance policies.
Requirements
- 3+ years of SMM experience specifically within the iGaming or Betting industry.
- Deep, hands-on experience within the Kenyan or broader African digital markets.
- Expert-level knowledge of Meta Ads Manager, Google Ads, and DV360.
- Proficiency in data visualization tools like Power BI or Tableau.
- Fluent English is a must; Swahili is a significant advantage.
- Strong understanding of Kenyan gambling advertising policies and social media restrictions.
Culture & Benefits
- High level of autonomy in strategy development and execution.
- Direct impact on building a brand's dominance in a high-growth market.
- Work at the intersection of entertainment, technology, and high-performance marketing.
- Access to global network resources and vision.