TL;DR
Senior Brand Manager (FMCG): Developing and localizing creative brand strategy and initiatives across all touchpoints with an accent on data-driven insights, brand salience, and culture-relevant storytelling. Focus on leading end-to-end campaign execution, managing creative agencies, and fostering team growth in a high-paced FMCG environment.
Location: Must be based in Istanbul, Turkey
Company
Red Bull is a world-leading energy drink company known for its innovative marketing, extreme sports support, and global lifestyle brand presence.
What you will do
- Lead end-to-end creative development for annual and seasonal brand initiatives.
- Translate global consumer insights into culture-relevant local creative campaigns.
- Oversee brand creative strategy, visual identity, and tone of voice consistency across all channels.
- Manage creative and media agency relationships, including budget tracking and production quality.
- Collaborate with local and HQ cross-functional teams to amplify brand impact.
- Lead and mentor direct reports, providing a vision for team growth and performance.
Requirements
- 3+ years of experience in brand marketing within an FMCG context.
- Proven expertise in creative strategy, campaign execution, and brand key development.
- Strong background in managing creative agencies and production processes.
- Demonstrated experience in leadership and people management.
- Excellent analytical skills with the ability to translate market trends and financial data into brand strategy.
- Strong stakeholder management skills to work effectively across local and global levels.
Culture & Benefits
- Opportunity to work for an iconic, globally recognized brand.
- Entrepreneurial work environment focused on innovation and creativity.
- Commitment to employee development and continuous learning.
- Collaboration with a diverse international team.
- Travel required (10-20% of the time).