TL;DR

Social Media Specialist (Marketing): Develop and execute global social media strategies focused on finance and technology decision-makers, managing LinkedIn channels and supporting demand generation. With an accent on coordinating global and regional marketing teams and leading social media promotion for major events. Focus on creating compelling content, analyzing performance metrics, and scaling employee advocacy programs.

Location: Hybrid role based in Italy with offices in Lucca, Milan, Rome, or Turin requiring onsite presence 8 days per month.

Company

Wolters Kluwer is a global corporation specializing in software and SaaS solutions for corporate performance and ESG.

What you will do

  • Develop and execute global social media strategy aligned with business goals.
  • Manage corporate social media channels, primarily LinkedIn, with organic and paid campaigns.
  • Coordinate with global and regional marketing teams to ensure brand consistency and campaign alignment.
  • Lead social media promotion for the Global User Conference including onsite support.
  • Track, analyze, and report social media performance and share best practices.
  • Lead and expand the Employee Advocacy Program across regions.

Requirements

  • Must have at least 3 years of B2B social media management experience, preferably in software/SaaS.
  • Strong expertise in LinkedIn strategy for organic and paid content.
  • Experience working in a global matrix organization coordinating multiple stakeholders.
  • Excellent English and Italian language skills (written and spoken).
  • Reserved for candidates belonging to protected categories (L.68/99).

Culture & Benefits

  • 1 year fixed-term contract with flexible working hours and hybrid work policy (3 days remote, 2 days onsite).
  • Access to English classes and e-learning platforms including Pluralsight, LinkedIn Learning, and Udemy.
  • Certification opportunities and career development plans.
  • Community and teambuilding events such as global code games and network events.

Hiring process

  • Interviews without AI assistance or external prompts to ensure authenticity.
  • In-person interviews and possible onsite visits to Wolters Kluwer offices.
  • Disqualification for use of AI-generated responses or third-party support during interviews.