TL;DR

Roblox Thumbnail Artist (Roblox): Crafting eye-catching visuals to define the look and feel of Roblox experiences with an accent on high-impact thumbnails, icons, and promotional assets. Focus on blending 2D and 3D artistry with strong composition and a marketing mindset to drive engagement and elevate game worlds.

Location: This role is based in Los Angeles, CA, USA.

Salary: $5,600–$7,200 monthly

Company

Sawhorse Productions is an award-winning full-service creative studio that partners with industry-leading brands to create captivating branded content, viral social moments, and groundbreaking interactive experiences on platforms like Roblox and Fortnite.

What you will do

  • Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across Roblox experiences.
  • Use Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders.
  • Collaborate closely with Art Directors, Creative Directors, Game Designers, and Marketing teams.
  • Implement creative strategies to drive CTR, conversions, and overall acquisition performance.
  • Develop multiple thumbnail variations, run A/B tests, and iterate based on player behavior insights.
  • Stay current on Roblox creative trends, platform behavior, and competitor thumbnails.

Requirements

  • 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.
  • Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery.
  • Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing and polishing.
  • Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends, understanding thumbnail impact on engagement.
  • Strong grasp of artistic fundamentals: composition, lighting, posing, visual hierarchy, and color theory.
  • Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles in a fast-paced environment.

Nice to have

  • Experience with simple motion graphics or animated thumbnails.
  • Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
  • Experience designing key art, social assets, or promotional graphics beyond thumbnails.

Culture & Benefits

  • Fostering a culture of collaboration, creativity, and relentless excellence.
  • Committed to shaping the future of digital storytelling.
  • Equal employment opportunity employer.
  • Provides reasonable accommodations for qualified individuals with disabilities.