TL;DR
Senior Marketing Manager (Medtech): Developing and executing integrated B2B marketing strategies across traditional and digital channels with an accent on driving new customer acquisition, brand awareness, and customer engagement. Focus on multi-channel campaign management, optimizing website conversions, and mentoring junior team members in a fast-paced environment.
Location: Aperia Annex, Singapore Selangor, Malaysia
Company
ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.
What you will do
- Develop and execute integrated marketing strategies across various channels, including email, website, digital ads, and social media.
- Identify and nurture marketing qualified leads to drive customer engagement and upsell opportunities.
- Create engaging brand-aligned copy and manage the design of marketing campaign elements.
- Manage the ZOLL Data Systems website, including SEO/SEM, content, and digital optimization.
- Monitor campaign performance and optimize results.
- Mentor junior members of the marketing team, providing coaching and professional development.
Requirements
- Bachelor's Degree in Marketing, Communications, or related field required.
- 7-9 years of B2B marketing experience required.
- 4-6 years of experience leading professional marketing teams required.
- Experience working in a Software, IT, SaaS, or Cloud Computing environment required.
- Experience with HubSpot and Salesforce preferred.
- Experience working in the Healthcare, Fire, or EMS industry preferred.
Nice to have
Culture & Benefits
- Inspired by a commitment to make a difference in patients' lives.
- Values innovation, self-motivation, and an entrepreneurial spirit.