TL;DR

Regional Marketing Manager (LATAM): Building and implementing comprehensive regional demand generation and field marketing strategies for Latin America with an accent on lead generation and revenue growth. Focus on brand awareness, driving net-new growth, and expanding existing customer base through localized campaigns and sales partnerships.

Location: Full-time based in São Paulo, Brazil

Company

Figma is a product company creating a platform that helps teams bring ideas to life, from brainstorming to prototyping and design iteration with AI.

What you will do

  • Build and adapt Demand Generation strategies for LATAM, ensuring consistent marketing results in Portuguese and Spanish.
  • Create localized Field Marketing strategies to drive brand awareness and generate pipeline.
  • Develop LATAM Digital & Content Marketing strategies, regionalizing global content and optimizing distribution.
  • Partner with regional Sales teams to deliver a sales-led marketing strategy for customer acquisition and expansion.
  • Implement frameworks for performance tracking and budget management for all marketing programs.
  • Act as the face of LATAM marketing and an International Marketing brand ambassador.

Requirements

  • 8+ years of B2B Marketing leadership experience across multiple Latin American countries, specifically Brazil and Mexico.
  • Experience building full-funnel Demand Generation strategies for SMB, MM, and Enterprise segments.
  • Demonstrated understanding of digital marketing mix and scaling programmatic campaigns.
  • Data-driven with a creative mind.
  • Vendor or contractor management experience.
  • Fluency in both Portuguese and Spanish is required.

Nice to have

  • PLG/SaaS experience.
  • Experience using Figma.
  • Experience building B2B Marketing in Argentina, Chile, or Colombia.

Culture & Benefits

  • Value "Grow as you go," encouraging continuous learning and skill development.
  • Committed to diversity, equity, and inclusion, operating as an equal opportunity workplace.
  • Provides reasonable accommodation for individuals with disabilities in the application and employment process.
  • Requires candidates to keep cameras on during video interviews.
  • Requires in-person onboarding.