TL;DR
Product Growth Lead (Localisation): Drive localisation improvements and product growth initiatives for the German market, ensuring culturally relevant content and experiences. Focus on adapting global messaging, collaborating with local and global teams, and developing localisation best practices for German users.
Location: Berlin, Germany
Company
Canva is a product company focused on redefining how the world experiences design through hyperlocalised user experiences.
What you will do
- Identify key localisation opportunities for the German market
- Collaborate with local teams on product growth initiatives
- Adapt global messaging and campaigns to resonate with German users
- Provide cultural insights and guidance to global teams
- Work with linguists, translators, and partners to ensure clarity and cultural nuance
- Develop language style guides and localisation best practices with the German Language Manager
Requirements
- Location: Based in Germany
- Strong understanding of German users and culture
- Experience in localisation, content design, product growth, or brand copywriting for German market
- Analytical mindset with data-driven improvement skills
- Excellent collaboration and communication skills
- Comfortable working in fast-moving, ambiguous environments
Nice to have
- Experience with Atlassian tools
- Basic web development skills
- Ability to write clear documentation
Culture & Benefits
- Contractor role with virtual accreditation process
- Inclusive hiring practices welcoming diverse skills and backgrounds
- Part of a global localisation team focused on hyperlocalised experiences