TL;DR

Senior Marketing Operations Specialist (AdTech, AI): Manages and optimizes marketing systems, lead processes, and performance reporting with an accent on HubSpot automation, data accuracy, and system integrations. Focus on leveraging AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows for data-driven decisions.

Location: Onsite in Bangalore, India

Company

InMobi Advertising is a global technology leader providing an advertising platform that reaches over 2 billion people, leveraging AI and machine learning to deliver personalized experiences.

What you will do

  • Manage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracking.
  • Oversee end-to-end lead management, including capture, scoring, lifecycle stages, and routing to Sales.
  • Build and maintain marketing dashboards and reports to track funnel performance and campaign impact.
  • Ensure CRM data accuracy, conduct regular audits, and resolve data or sync issues across systems.
  • Manage integrations between marketing platforms and CRM, troubleshooting data flow and field mapping.
  • Leverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows.

Requirements

  • 2–5 years of experience in Marketing Operations or Marketing Automation.
  • Strong hands-on experience with HubSpot (Marketing Hub and CRM).
  • Strong understanding of lead lifecycle management and funnel stages.
  • Experience building reports and dashboards for marketing performance.
  • Strong understanding of system integrations, APIs, and data sync processes.
  • Hands-on experience using AI or LLM based tools in marketing workflows or automation.
  • Working knowledge of Salesforce CRM.
  • Experience working in the AdTech or SaaS industry.

Nice to have

  • Experience in high growth B2B technology environments.
  • Familiarity with automation tools (e.g., n8n, Zapier).
  • Basic knowledge of data modeling or BI tools.

Culture & Benefits

  • Culture focused on thinking big, passion, accountability, and ownership with freedom.
  • Continuous learning and career progression through the InMobi Live Your Potential program.
  • Commitment to being an Equal Employment Opportunity employer.
  • Provides reasonable accommodations to qualified individuals with disabilities.